Résumé

View a downloadable version of my résumé here, or view a plain text version below.

Executive Summary

Award-winning journalist with 15 years’ experience writing and editing content across platforms, designing and implementing digital strategy, leading teams and executing production. Combines technical expertise with agility and flexibility to tell stories across any medium. Brings curiosity, passion for communication and infectious enthusiasm to make every project a success.

Experience

Retirement Plan Advisors, Chicago, Illinois — Senior Marketing Manager
JUNE 2024 TO SEPTEMBER 2025

—Owned marketing strategy, operations, and analytics, implementing tracking, A/B tests, and reporting that optimized performance. Collaborated with sales, client services, and investment teams to build and enhance programs and offerings, communications, and thought-leadership content that increased engagement 80% year-over-year.
—Managed creative production and brand assets, including brochures, presentation decks, graphics, and more. Spearheaded videographer search, ultimately overhauling firm’s digital presence and creating polished, world-class assets. Directed vendor relationships and budgets for marketing and promotional materials.
—Built and managed a content calendar of white papers, webinars, newsletters, events and social posts to position the firm as a trusted authority in retirement plan advising. Developed and executed multi-channel campaigns across email, social media, and website content to generate qualified plan sponsor leads.
—Trained and mentored cross-functional contributors on brand guidelines, compliance-aware messaging, and performance-oriented creative execution.

The E.W. Scripps Company, Chicago, Illinois — Editor
NOVEMBER 2019 TO JUNE 2024
—Curated daily editorial content menu for Simplemost and Don’t Waste Your Money sites; worked closely with freelance and editorial teams to guide editorial strategy and style through to publication including producing and publishing daily stories to sites and for dissemination to more than 60 news stations across the U.S.
—Appeared monthly on Scripps’ nationally broadcasted live morning news show, “Morning Rush,'' as a subject matter expert correspondent on behalf of Simplemost.
—Spearheaded brand’s visual asset management including creating infographics, ads, logos, featured images and photo illustrations; designed training materials and templates for instructing the larger team on Simplemost’s visual asset strategy.
—Launched and managed the social footprint for the brand across multiple platforms including a weekly newsletter.

Discovery, Inc., Silver Spring, Maryland — Site Director (Contract)
APRIL TO NOVEMBER 2019
—Managed and edited all digital content for TLCme.com and affiliated platforms.
—Coordinated and empowered a team of more than 20 video and freelance content contributors.
—Managed and contributed to several multi-million dollar partnerships with household brand names to leverage and boost TLC’s influence.

University of Chicago, Chicago, Illinois — Communications Project Manager (Contract)
FEBRUARY TO JUNE 2019
—Managed and responded to prospective students of the Harris School of Public Policy and applicants to the Obama Foundation Scholars.
—Interviewed and assessed potential Obama Foundation Scholars, aiding in final cohort selection.

National Geographic Society, Washington, D.C. — Social Media Manager
JANUARY 2017 TO FEBRUARY 2019
—Designed, built, launched, and managed National Geographic Society's overarching social media presence on Facebook, Twitter, and YouTube.
—Created and implemented editorial calendars and strategies.
—Compiled and analyzed reports and research on digital impact and engagement to build long-term strategy; socialized trends and findings to align all communications and marketing teams.
—Coordinated event promotion and production including livestream content production and direction.

Society for Women’s Health Research, Washington, D.C. — Communications Coordinator
APRIL 2015 TO NOVEMBER 2016
—Wrote and edited blog posts on behalf of the Society for The Huffington Post, Los Angeles Times, and more.
—Built and maintained media contacts to draft and disseminate press releases, email newsletters, campaigns, and alerts.
—Developed and executed holistic communications strategy to boost attendance and fundraising for annual gala.
—Created and established a Society-wide style guide.

Feminist Majority Foundation, Arlington, Virginia — Communications Associate
JUNE 2014 TO APRIL 2015
—Managed all digital media for the Feminist Campus branch of the Feminist Majority Foundation, including the Feminist Campus website, social channels, email newsletters, and more.
—Contributed from-the-field coverage on campaigns and activations across the U.S.
—Lead digital outreach and promotion for organization’s annual conference, promoting attendance and engagement.

The Star Tribune, Minneapolis, Minnesota — Copy Editor
SUMMER 2013
As a component of my Dow Jones News Fund award, I worked as a full-time copy editor on the nightly copy desk at Minneapolis’ Star Tribune. I edited copy, drafted and edited headlines and photo captions, and combed each article for adherence to AP style, grammar, and content quality. As a component of my Dow Jones News Fund award, I worked as a full-time copy editor on the nightly copy desk at Minneapolis’ Star Tribune. I edited copy, drafted and edited headlines and photo captions, and combed each article for adherence to AP style, grammar, and content quality.

The Washington Post, Washington, D.C. — Features Reporter
WINTER 2013
As a component of my Ann Devroy Memorial Fellowship, I worked as a reporter for The Washington Post for the month of January 2013, publishing five bylines for the Metro and Style sections as well as serving as an official Post reporter at the 2013 Presidential Inauguration.

The Leader-Telegram, Eau Claire, Wisconsin — Night & Weekend Reporter
AUGUST 2010 TO MAY 2013
As a reporter at the Chippewa Valley's daily newspaper, I contributed weekly stories, designed pages and layouts, copy edited pages and stories, covered events, made nightly news calls, and compiled and edited weekend obituaries. I contributed a cover story to the newspaper's affiliate magazine, "Home Front," as well as several front-page, feature-length stories to the newspaper's Travel, Entertainment, Editorial, and City/Region sections.

Freelance Work

DealStream, Remote — Editor, Fact Checker
DECEMBER 2022 TO PRESENT
Edit, fact-check and make style and production recommendations across a wide range of business-, finance-, entrepreneur- and tech-centric content.

Super Lawyers, Remote — Reporter, Writer
JUNE 2018 TO PRESENT
Conduct interviews with professionals across the legal field to write award-winning features, cover stories, Q&As and more for Super Lawyers magazines in markets across the U.S.

The Institute for Independent Journalists, Remote — Contributor, Data Analyst
JUNE 2024 TO NOVEMBER 2024
Analyzed data to identify trends, ultimately contributing to the IIJ's 2024 Layoffs Report and staffed an in-person event in Chicago in November 2024 where the report was presented.

Kari Gormley, LLC, Remote — Editor, Digital Strategist
APRIL 2018 TO MARCH 2021
Edited website copy, podcast notes, email newsletters and social media content for weekly health and wellness-centric podcast; advised host on website design, social presence and newsletter strategy.

Pregis, Remote — Writer
JANUARY 2018 TO JANUARY 2020
Researched and wrote blog content about packaging, e-commerce, sustainability and more for a B2B audience.

Center for American Progress, Remote — Gun Violence Reporter
OCTOBER 2013 TO JUNE 2014
As a freelance Gun Violence Reporter, I contributed weekly blog posts and monthly feature stories on the subject of gun violence in the United States, including an on-site reporting project at the organization’s February 2014 gun violence prevention summit in Washington, D.C.

Stop Street Harassment, Remote — Editorial Contributor
JULY 2013 TO OCTOBER 2013
As an editorial intern for this advocacy organization, I contributed monthly long-form articles on the topic of street harassment to the nonprofit’s blog, stopstreetharassment.org.

Volume One Magazine, Eau Claire, Wisconsin — Editorial Contributor
JANUARY 2012 TO MAY 2014
While working as an editorial intern, I contributed multiple stories each week to the publication, assisted with website management, and lead two long-form published projects: “Eat Scene,” a comprehensive guide to dining out in the Chippewa Valley, and “Water Ways,” a guide to summer vacation spots.

Education

University of Wisconsin-Eau Claire, Eau Claire, Wisconsin — Bachelor of Arts and Sciences degree in Journalism; minor in Creative Writing with emphasis on Poetry; certificate in Women’s & LGBTQ Studies.

Additional Information

AWARDS

First-Place Award, Illinois Woman’s Press Association (Spring 2022)
Second-Place Award, Minnesota Society of Professional Journalists (Spring 2022)
David Gordon Reporting Scholarship for Spectator Excellence (Spring 2013)
Marshall B. Atkinson Journalism Scholarship (Spring 2013)
Wisconsin Broadcasters Association Award (Spring 2013)
Dow Jones News Fund, Inc. Fellow (Fall 2012)
Ann Devroy Memorial Fellow (Spring 2012)

Journalist | Writer | Editor

Résumé

Résumé

Executive Summary

Experience

Freelance Work

Education

Additional Information