Résumé

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Executive Summary

Digital marketing and communications professional passionate about using award-winning writing and editing skills to connect people to services that uplift and empower them. Sparks interest and engagement through impactful multimedia storytelling while analyzing audience insights to build brilliant content strategy. Excels at translating complex topics into accessible, meaningful content across platforms with a commitment to clarity, creativity, and connection.

Experience

Retirement Plan Advisors, Chicago, Illinois — Senior Marketing Manager
JUNE 2024 TO SEPTEMBER 2025
—Owned end-to-end marketing strategy, implementation, and assessment, using analytics to optimize performance; partnered with sales, client services, and investment teams to drive engagement 80% year-over-year via enhanced programs, campaigns, and thought-leadership content that positioned the firm as an authority in the industry.
—Managed creative production and brand assets—including brochures, decks, and graphics—and overhauled the firm’s digital presence by sourcing top-tier videography; oversaw vendor relationships and budgets for promotional materials.
—Owned content planning and execution across white papers, webinars, newsletters, events, and social media; trained and mentored cross-functional teams on brand standards, compliance-conscious messaging, and performance-driven creative execution.

The E.W. Scripps Company, Chicago, Illinois — Editor
NOVEMBER 2019 TO JUNE 2024
—Managed daily editorial content strategy for Simplemost and Don’t Waste Your Money, producing stories syndicated across 60+ U.S. news stations.
—Launched and managed Simplemost’s social media presence and weekly email newsletter, leading content strategy, audience segmentation, and performance optimization to drive engagement and grow subscribers.
—Spearheaded Simplemost and Don’t Waste Your Money ’s visual asset library and management, including creating infographics, ads, logos, featured images, and photo illustrations; developed visual style guide and trained freelance editorial contributors on visual best practices.
—Appeared monthly on Scripps’ nationally broadcasted live morning news show, “Morning Rush,'' as a subject matter expert correspondent on behalf of Simplemost.

Discovery, Inc., Silver Spring, Maryland — Site Director (Contract)
APRIL TO NOVEMBER 2019
—Managed and edited all digital content for TLCme.com and affiliated platforms.
—Coordinated and empowered a team of more than 20 video and freelance content contributors.
—Managed and contributed to several multi-million dollar partnerships with household brand names to leverage and boost TLC’s influence.

University of Chicago, Chicago, Illinois — Communications Project Manager (Contract)
FEBRUARY TO JUNE 2019
—Managed and responded to prospective students of the Harris School of Public Policy and applicants to the Obama Foundation Scholars.
—Interviewed and assessed potential Obama Foundation Scholars, aiding in final cohort selection.

National Geographic Society, Washington, D.C. — Social Media Manager
JANUARY 2017 TO FEBRUARY 2019
—Launched and curated National Geographic Society’s social media presence across Facebook, Twitter, Instagram, and YouTube.
—Led editorial planning and content strategy to elevate brand visibility and digital engagement; analyzed performance data and audience behavior to shape long-term content marketing strategy and align cross-team messaging.
—Directed digital promotion and live content production for events, including day-of coordination and livestream execution.

Society for Women’s Health Research, Washington, D.C. — Communications Coordinator
APRIL 2015 TO NOVEMBER 2016
—Produced blog content representing the Society for high-profile media outlets including The Huffington Post and Los Angeles Times, amplifying brand reach and thought leadership.
—Built and nurtured media relationships to craft and distribute press releases, email newsletters, and marketing campaigns that elevated public awareness and engagement; created and implemented a unified style guide to ensure consistent brand voice and visual identity across all marketing and communications materials.
—Led the development of a multi-channel communications strategy that drove attendance and fundraising for the Society’s annual gala, integrating digital, email, and media outreach.

Feminist Majority Foundation, Arlington, Virginia — Communications Associate
JUNE 2014 TO APRIL 2015
—Conducted all digital media operations for Feminist Campus, including website management, social media strategy, email marketing, and content distribution to amplify brand presence and engagement.
—Delivered on-the-ground digital coverage of national campaigns and activations, creating timely content that boosted visibility and audience connection.
—Led digital marketing efforts for the organization’s annual conference, driving attendance and engagement through targeted outreach, promotional campaigns, and cross-platform coordination.

The Star Tribune, Minneapolis, Minnesota — Copy Editor
SUMMER 2013
—Worked as a full-time copy editor on the nightly copy desk at Minneapolis’ Star Tribune.
—Edited copy, drafted and edited headlines and photo captions, and combed each article for adherence to AP style, grammar, and content quality.

The Washington Post, Washington, D.C. — Features Reporter
WINTER 2013
—Worked as a reporter for The Washington Post for the month of January 2013, publishing five bylines for the Metro and Style sections as well as serving as an official Post reporter at the 2013 Presidential Inauguration.

The Leader-Telegram, Eau Claire, Wisconsin — Night & Weekend Reporter
AUGUST 2010 TO MAY 2013
—Contributed weekly stories, designed pages and layouts, copy-edited pages and stories, covered events, made nightly news calls, and compiled and edited weekend obituaries.
—Contributed a cover story to the newspaper's affiliate magazine, Home Front, as well as several front-page, feature-length stories to the newspaper's Travel, Entertainment, Editorial, and City/Region sections.

Freelance Work

DealStream, Remote — Editor, Fact Checker
DECEMBER 2022 TO PRESENT
—Edit, fact-check and make style and production recommendations across a wide range of business-, finance-, entrepreneur- and tech-centric content.

Super Lawyers, Remote — Reporter, Writer
JUNE 2018 TO PRESENT
—Conduct interviews with professionals across the legal field to write award-winning features, cover stories, Q&As and more for Super Lawyers magazines in markets across the U.S.

The Institute for Independent Journalists, Remote — Contributor, Data Analyst
JUNE 2024 TO NOVEMBER 2024
—Analyzed data to identify trends, ultimately contributing to the IIJ's 2024 Layoffs Report and staffed an in-person event in Chicago in November 2024 where the report was presented.

Kari Gormley, LLC, Remote — Editor, Digital Strategist
APRIL 2018 TO MARCH 2021
—Edited website copy, podcast notes, email newsletters and social media content for weekly health and wellness-centric podcast; advised host on website design, social presence and newsletter strategy.

Pregis, Remote — Writer
JANUARY 2018 TO JANUARY 2020
—Researched and wrote blog content about packaging, e-commerce, sustainability and more for a B2B audience.

Center for American Progress, Remote — Gun Violence Reporter
OCTOBER 2013 TO JUNE 2014
—Contributed weekly blog posts and monthly feature stories on the subject of gun violence in the United States, including an on-site reporting project at the organization’s February 2014 gun violence prevention summit in Washington, D.C.

Stop Street Harassment, Remote — Editorial Contributor
JULY 2013 TO OCTOBER 2013
—Contributed monthly long-form articles on the topic of street harassment to the nonprofit organization’s blog, stopstreetharassment.org.

Volume One Magazine, Eau Claire, Wisconsin — Editorial Contributor
JANUARY 2012 TO MAY 2014
—Contributed multiple stories each week to the magazine, assisted with website management, and lead two long-form published projects: Eat Scene, a comprehensive guide to dining out in the Chippewa Valley, and Water Ways, a guide to summer vacation spots.

Education

University of Wisconsin-Eau Claire, Eau Claire, Wisconsin — Bachelor of Arts and Sciences degree in Journalism; minor in Creative Writing with emphasis on Poetry; certificate in Women’s & LGBTQ Studies.

Additional Information

AWARDS

First-Place Award, Illinois Woman’s Press Association (Spring 2022)
Second-Place Award, Minnesota Society of Professional Journalists (Spring 2022)
David Gordon Reporting Scholarship for Spectator Excellence (Spring 2013)
Marshall B. Atkinson Journalism Scholarship (Spring 2013)
Wisconsin Broadcasters Association Award (Spring 2013)
Dow Jones News Fund, Inc. Fellow (Fall 2012)
Ann Devroy Memorial Fellow (Spring 2012)

Journalist | Writer | Editor

Résumé

Résumé

Executive Summary

Experience

Freelance Work

Education

Additional Information